Brand
A brand is a set of meanings that are properly managed, makes the product or service unique.
Graphic Design
The graphic design collects and integrates the elements of a brand,as well as the different communication strategies, with the aim of making the user feel a unique experience impacting their memory.
Architecture of a brand
Brand architecture is one of the most relevant approaches in Branding's discipline for its impact on consistency, relevance, and verbal and visual criteria. Thanks to this, it is possible to generate a hierarchical structure.
Brand Architecture
Brand architecture is one of the most relevant approaches in Branding’s discipline for its impact on consistency, relevance, and verbal and visual criteria. Thanks to this, it is possible to generate a hierarchical structure.
3 Models
ISOTYPE
Symbolic part of the brand
The brand is recognized
without the text.
IMAGOTYPE
Combination of image
and text. They can work
separately.
LOGOTYPE
LOGO = WORD.
We call it logo when it is
identified by text
ISOLOGOTYPE
The text and icon are grouped.
It does not work without each other.
ISOTYPE
Symbolic part of the brand
The brand is recognized
without the text.
LOGOTYPE
LOGO = WORD.
We call it logo when it is
identified by text
IMAGOTYPE
Combination of image
and text. They can work
separately.
ISOLOGOTYPE
The text and icon are grouped.
It does not work without each other.
The area of respect is an area that
must never be invaded by any
foregin graphic element,so as not
to impide its perfect readability
The area of respect is
an area that must never
be invaded by any
foregin graphic element,
so as not to impide
its perfect readability
INCORRECT USES
How the graphic elements of the brand should not
be applied. For example warping the logo, changing
the order of the elements, scaling parts of it
INCORRECT USES
How the graphic elements of
the brand should not be applied.
For example warping the logo,
changingthe order of the elements,
scaling parts of it
Identity Manual
A Corporate Manual is a document that collects all the rules of use for the graphic application of your brand in the different media, both printed and digital, to ensure communicative and visual coherence.
